If you want to establish a marketing campaign with long-term credibility and a strong online presence, you need to invest in SEO. It’s the lifeblood of the internet thanks to the enormous control search engines have, and it will only benefit you to utilize a solid SEO strategy.
It Improves The Website On Several Different Levels
If you are new to SEO, one of the first things you’ll notice is the correlation between improving your site and search engine requirements. In other words, if you want to land on the radar of search engines, users need to enjoy your website.
Even though SEO is regarded as a tactic to impress search engines, it goes way beyond reaching the first page. It means your site is easy to navigate, the pages load quickly and they adapt to the device they are accessed from. It’s also a matter of posting informative content based on strong and relevant keywords. You see, it’s all about getting the user to stay on your site for as long as possible. And the more time users spend on your site, the more search engines are going to notice it.
Growth And Development
Yes, the core purpose of SEO is reaching the top pages of search results. It has been estimated that more than 70% of users will not scroll to the second page, meaning you need to be on the first one. Luckily, with an effective SEO strategy put forth by reputable Tampa SEO company, you put your business in a position to reach the top and see your revenue grow.
That’s right because at the top you get all the organic traffic. And just in case you didn’t know, organic traffic has the highest conversion rates. These are users who actively searched for something and ended up on your website. Just imagine how much growth can come from ranking so high on influential search engines?
Boost Your Brand
There’s a good reason why so many users don’t look at the second or third page of a search result. It’s because they believe the high ranking pages have more authority in their niche. In other words, they know what they are talking about because the search engine placed it higher than the rest.
This translates into a big brand-awareness boost if that is the route you are taking. Reaching the top ranks will help you establish who you are and what your business stands for. And it’s especially effective if you are running a small business website.
Stay Ahead Of The Competition
The truth of the matter is that competition starts with SEO and rankings before it moves to prices. You can provide products for 50% less than your direct competitor, but if they are ranking on the first page and you are all the way on the third or fourth page, nobody will even know about your competitive prices.
But it will also work the other way around, which is why you need to stay ahead of the competition in terms of SEO. Don’t worry about their special prices if they are ranking higher than you. First get your high position on SERPs and then put your focus on competitive pricing.
by: Kurt Anderson
Excel Digital Marketing